Guerilla Ad Mini
I have seen quite a few pieces of guerilla advertising by mini; the following is one of them. It is an abandoned package at the airport in Johannesburg. The idea of the new mini 'arriving' is taken literally. I would be interested to know if this was just launched in South Africa or whether mini did this around the world. The mini has checked out from the factory and checked in for us to buy.
1 comment:
That is cool, i love the guerilla advertising for all products, mini have done it succesfully, have you seen the one where it is in a box, like you buy small matchbox cars they also did it with a life size mini in a box, great stuff.
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