Dove

Dove Anti-Advertising Advertising

I know that the Dove Evolution video has been a huge success but I think it's also contributing to an Anti-Advertising phenomenom. They are promoting 'being natural' and saying that there is too much pressure to be 'perfect', but in return they are advertising their own products.

Dove Onslaught is the follow on from the evolution campaign in which a young girl, who is, by all indications, possessed of a healthy self-esteem and free of body-image anxieties, is hit by a media tsunami of images of female "perfection."

The message is "our unnatural, advertising-driven standards of beauty are going to drive our daughters crazy."

Although Dove are promoting a positive message, they are also building their brand at the same time. It may be better if they produced the video/campaign without bringing their name into it.