Japanese Fashion

These 'fashion' items were on TV the other day and I have managed to find some pictures of them. They are absolutely ridiculous... but soooo Japanese at the same time! They are created by fashion designer Aya Tsukioka and they are clothes or bags which transform to decieve potential criminals. The vending machine starts off as a skirt which unfolds and transforms you into a vending machine. I can see these being used more for fancy dress than to make criminals oblivious to you! The handbag... well, you can just throw it on the floor and it is disguised as a manhole.. with a handle! Interesting... but a little daft.

Emporio Peroni, Leeds

An exclusive shop in the heart of Leeds has been rented to house a single bottle of designer beer (not for sale) and its male model guard. The promotional idea is the brainchild of the Italian makers of Nastro Azzurro beer, which they are heavily marketing in the city.

The Peroni "non-shop" which sells absolutely nothing, is in King Edward Street – at a minimalist boutique store – so exclusive that only window shopping is allowed.

Situated in one of Leeds's most stylish shopping thoroughfares and located just around the corner from Harvey Nichols, Emporio Peroni houses a single bottle of Peroni Nastro Azzurro on a plinth, guarded by a well dressed Italian model who has been attracting plenty of attention from passers by.

The launch of Emporio Peroni in Leeds was celebrated with opportunities for people to win a number of prizes including a VIP night out in the city to a year's supply of Peroni beer.

Promoters of the brew say their 'Salute' team will be visiting Leeds's most stylish venues and offering people the opportunity to try a bottle of Peroni and inviting people to participate in the Peroni style profile quiz.

Richard Walker, Peroni Nastro Azzurro UK Brand Manager said: "We're delighted to be officially launching Peroni in Leeds. Emporio Peroni will create intrigue and excitement amongst shoppers and beer drinkers alike.

"We want to challenge people's perceptions of traditional beer drinking and position Peroni Nastro Azzurro as an aspirational brand that encompasses style, authenticity and quality. As one of the UK's most stylish cities Leeds was an obvious choice for us to launch in."

Posted: Monday, July 09, 2007

(/www.leedsliveitloveit.com)

NAME : Emporio Peroni

COMPANY : Emporio Peroni

VENUE :
Emporio Peroni
7 King Edward Street
Leeds
LS1

DATE : 6 July 2007 - 12 July 2007

Sara Singh

She produces free-flowing watercolour art - it's beautiful how she blends very sharp lines with very undefined watercolors. I also love the way she mixes mainstream fashion into her illustrations and can incorporate photos for adverts into her work. They are pretty to look at but there is also an element of intensity. They are quite simple pieces but the composition and colour makes them stand out.

Hussein Chalayan

He is one of the most innovative, experimental and conceptual fashion designers of the present and became famous in fashion by using unconventional materials and unorthodox techniques - putting the creative process itself on view.

His work often concentrates on cultural or socio-political themes, reflecting chalayan’s personal history as someone whose identity is shaped by different cultures. He takes his inspiration from a wide range of different disciplines such as architecture, philosophy and anthropology. Chalayan is a designer with the heart of an artist and with the brain of a scientist.

I really like his outfits because they are cutting edge and unique in design. The colours compliment each other and although they are catwalk outfits, I can imagine several of his outfits being in the top end high street shops.