Mini Ad

An advert for Mini Cooper at the Zurich, Switzerland train station. I think this is another clever use of space and the 'poster' is placed in a good location. It shows people climbing into or out of the car, when they are actually entering or exiting the stairs down to the station. I think this would be interesting to see around London or Paris with the tubes... perhaps changing the colour of each. I think it's a really good concept to promote the size of the Mini.