Levi Ad

This is a great ad! Brilliant art direction and a complete shock to my system. I know it sounds daft but I wouldn't have thought that Levi's would promote their products to a non british/american society. My nievity I suppose. I couldn't see it at first... you really have to view this image on a large scale to be able to view it properly... ill post a link. It's an absolutely fantastic concept and a great execution. Some great creative thinking going on here.

The copy reads:
Together we welcome the day of victory.
Happy Idul Fitri 1427H.

Idul Fitri is one of the holy festivals of Islam. Millions of people who believe in Islam kneel and offer prayers.



http://adsoftheworld.com/media/print/levis_idul_fitri?size=_original