Smart Advertising

Smart Brabus Car Advertising.

I saw this and thought it was really provoking and quite comical! It is in Rotterdam. At first he banner looks just like a normal banner on a bridge, but then when the bridge opens it transforms and looks as though the car is leaping into the air like an action shot from a movie!

Although it is only viewable from boat passengers or people on the banks of the river, the viral marketing which would come from the advert would be enough to promote the car.