An advert for Mini Cooper at the Zurich, Switzerland train station. I think this is another clever use of space and the 'poster' is placed in a good location. It shows people climbing into or out of the car, when they are actually entering or exiting the stairs down to the station. I think this would be interesting to see around London or Paris with the tubes... perhaps changing the colour of each. I think it's a really good concept to promote the size of the Mini.
Found this on youtube. Another example of ambient media. I like this idea and haven't come across it before. I think it works really well when more than one step is used and it shows almost a poster when you look at it from a certain angle. Depending on the size of the escalator depends on how long the person would see it for. It is a rotating advert.
This ambient promotion, which ultimately has an objective of getting dirty people to think about washing their hands after using the toilet, is a little disgusting, but I like it!
Life sized decals were put over the door on the way out of men's bathrooms. JWT Toronto is drawing attention to hands and germs and things that spread.
Small stickers were placed close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.
Small attention to detail such as where the position of the door knob is in relation to the huge photo makes this ad work, although I don't really know how many guys would actually care!
See; Washyourhands.tv
After seeing the yoga straw posted on Holly Mee's wall I found this which I think it also suitably adapted to promote a yoga centre. As the time changes, the minute and hour hand of which the women's body is split, moves around the the body bends into what might be yoga positions. It promotes the flexibilty and stamina you gain from going to Yoga classes. I like this piece of ambient media but don't know where it would be applied e.g. Would they be given out? Where would they be positioned?
Smart Brabus Car Advertising.
I saw this and thought it was really provoking and quite comical! It is in Rotterdam. At first he banner looks just like a normal banner on a bridge, but then when the bridge opens it transforms and looks as though the car is leaping into the air like an action shot from a movie!
Although it is only viewable from boat passengers or people on the banks of the river, the viral marketing which would come from the advert would be enough to promote the car.
An exclusive shop in the heart of Leeds has been rented to house a single bottle of designer beer (not for sale) and its male model guard. The promotional idea is the brainchild of the Italian makers of Nastro Azzurro beer, which they are heavily marketing in the city.
The Peroni "non-shop" which sells absolutely nothing, is in King Edward Street – at a minimalist boutique store – so exclusive that only window shopping is allowed.
Situated in one of Leeds's most stylish shopping thoroughfares and located just around the corner from Harvey Nichols, Emporio Peroni houses a single bottle of Peroni Nastro Azzurro on a plinth, guarded by a well dressed Italian model who has been attracting plenty of attention from passers by.
The launch of Emporio Peroni in Leeds was celebrated with opportunities for people to win a number of prizes including a VIP night out in the city to a year's supply of Peroni beer.
Promoters of the brew say their 'Salute' team will be visiting Leeds's most stylish venues and offering people the opportunity to try a bottle of Peroni and inviting people to participate in the Peroni style profile quiz.
Richard Walker, Peroni Nastro Azzurro UK Brand Manager said: "We're delighted to be officially launching Peroni in Leeds. Emporio Peroni will create intrigue and excitement amongst shoppers and beer drinkers alike.
"We want to challenge people's perceptions of traditional beer drinking and position Peroni Nastro Azzurro as an aspirational brand that encompasses style, authenticity and quality. As one of the UK's most stylish cities Leeds was an obvious choice for us to launch in."
Posted: Monday, July 09, 2007
(/www.leedsliveitloveit.com)
NAME : Emporio Peroni
COMPANY : Emporio Peroni
VENUE :
Emporio Peroni
7 King Edward Street
Leeds
LS1
DATE : 6 July 2007 - 12 July 2007 
Another clever idea from the Economist! The idea being that if you read the economist your brain will grow... the same as blowing up the balloons. Just wondering whether this was an advertisment or whether the balloons were given away with the economist.
From May 2004
As part of an advertising campaign Volkswagen created a life-sized ice sculpture of their Polo Twist model and parked it outside the Saatchi Gallery in Belvedere Road.
The Polo took around 350 hours to create, and was hand-carved by three sculptors in a freezer at -10 degrees.
The images of the ice car were used in a four-week national press advertising campaign for the Twist - which came with free air conditioning.
A nice piece of ambient media!
