Wonderbra

A clever print ad for Wonderbra.

Wonderbra

After the hype of the Cadbury Gorilla ad, especially on youtube.. comes the spoof! Wonderbra have created this ad based on the Glass and a half full Production, with the tag line 'two cups full of joy'. I think that it is really well 'spoofed' with the colour changing from purple to the Wonderbra yellow and the tagline is very clever also. I love the little thing she does with her nose ('grrrrr') half way through. Works better on the Gorilla though!

Brylcreem 'Effortless'

I just love this advert. I think that it is really witty and clever. The idea of men being lazy and not wanting to bother with the way they look transfers through to the direction of the advert. Great concept!

Guerilla Ad Mini

I have seen quite a few pieces of guerilla advertising by mini; the following is one of them. It is an abandoned package at the airport in Johannesburg. The idea of the new mini 'arriving' is taken literally. I would be interested to know if this was just launched in South Africa or whether mini did this around the world. The mini has checked out from the factory and checked in for us to buy.

Levi Ad

This is a great ad! Brilliant art direction and a complete shock to my system. I know it sounds daft but I wouldn't have thought that Levi's would promote their products to a non british/american society. My nievity I suppose. I couldn't see it at first... you really have to view this image on a large scale to be able to view it properly... ill post a link. It's an absolutely fantastic concept and a great execution. Some great creative thinking going on here.

The copy reads:
Together we welcome the day of victory.
Happy Idul Fitri 1427H.

Idul Fitri is one of the holy festivals of Islam. Millions of people who believe in Islam kneel and offer prayers.



http://adsoftheworld.com/media/print/levis_idul_fitri?size=_original

Clever Advertising

I found these examples of Guerilla Advertising and Ambient Advertising on somebody else's website which I think are really clever. Some of them use the ordinary to make a clever way of advertising such as the 'tangled' electricity wires or the zebra crossing. These adverts make you see things which we see everyday into something clever and meaningful. The AllBran advert is interesting because it plays on words, but it wouldn't work unless it was on a vehicle such as a lorry... may be interesting to use on a tractor or some other forms of transport which most car drivers find annoying! Farm vehicles could work because bran is a biproduct of grain which is obviously grown and harvested on a farm.

Mini Ad

An advert for Mini Cooper at the Zurich, Switzerland train station. I think this is another clever use of space and the 'poster' is placed in a good location. It shows people climbing into or out of the car, when they are actually entering or exiting the stairs down to the station. I think this would be interesting to see around London or Paris with the tubes... perhaps changing the colour of each. I think it's a really good concept to promote the size of the Mini.

Ambient Escalator

Found this on youtube. Another example of ambient media. I like this idea and haven't come across it before. I think it works really well when more than one step is used and it shows almost a poster when you look at it from a certain angle. Depending on the size of the escalator depends on how long the person would see it for. It is a rotating advert.

JWT Toronto Ambient Promotion

This ambient promotion, which ultimately has an objective of getting dirty people to think about washing their hands after using the toilet, is a little disgusting, but I like it!

Life sized decals were put over the door on the way out of men's bathrooms. JWT Toronto is drawing attention to hands and germs and things that spread.

Small stickers were placed close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.

Small attention to detail such as where the position of the door knob is in relation to the huge photo makes this ad work, although I don't really know how many guys would actually care!


See; Washyourhands.tv

Y+ Yoga Center

After seeing the yoga straw posted on Holly Mee's wall I found this which I think it also suitably adapted to promote a yoga centre. As the time changes, the minute and hour hand of which the women's body is split, moves around the the body bends into what might be yoga positions. It promotes the flexibilty and stamina you gain from going to Yoga classes. I like this piece of ambient media but don't know where it would be applied e.g. Would they be given out? Where would they be positioned?

Sky Movies 'Billboards'

An example of what I think is called 'Anti-Advertising'. Typically, anti-advertising is where people or societies deface adverts as a way of showing that they don't want to be bombarded with adverts but Sky has developed a campaign which I suppose is 'anti-advertising advertising' where they are promoting sky movies by saying that they won't be showing adverts inbetween the movie. They are promoting themselves through an advert even though they are saying no to adverts. Controversial. But don't you think the world looks sooooo boring and mundane without adverts. It made me realise that even though we are faced with adverts everyday... they are interesting and give you something to look at whilst travelling on the bus or train to work! They add colour to our lives. I don't know if I would want to give them up. They make life a little more interesting!

Thorntons Billboard

Thorntons produced a billboard of chocolate as a feature ad to promote Easter. The billboard which was positioned at 34 Henrietta Street (facing Covent Garden Piazza) in central London was made by hand by Thorntons’ Master Chocolatier Barry Colenso. The chocolate billboard measured 14.5 feet x 9.5 feet and was the worlds first edible billboard!

Thorntons had the space booked for a whole week but the 390Kg of chocolate was devoured by hungry passers-by in just 5 hours... notably children!

It's interesting how a billboard can be interactive without being digital.. it links in with the McDonalds ad because it it constantly changing without the use of computers or digital technology. The chocolate billboard brought people together and is a form of viral advertising for Thorntons as it was in all the local newspapers and featured in many of the regional papers such as The Times.

Smart Advertising

Smart Brabus Car Advertising.

I saw this and thought it was really provoking and quite comical! It is in Rotterdam. At first he banner looks just like a normal banner on a bridge, but then when the bridge opens it transforms and looks as though the car is leaping into the air like an action shot from a movie!

Although it is only viewable from boat passengers or people on the banks of the river, the viral marketing which would come from the advert would be enough to promote the car.

Emporio Peroni, Leeds

An exclusive shop in the heart of Leeds has been rented to house a single bottle of designer beer (not for sale) and its male model guard. The promotional idea is the brainchild of the Italian makers of Nastro Azzurro beer, which they are heavily marketing in the city.

The Peroni "non-shop" which sells absolutely nothing, is in King Edward Street – at a minimalist boutique store – so exclusive that only window shopping is allowed.

Situated in one of Leeds's most stylish shopping thoroughfares and located just around the corner from Harvey Nichols, Emporio Peroni houses a single bottle of Peroni Nastro Azzurro on a plinth, guarded by a well dressed Italian model who has been attracting plenty of attention from passers by.

The launch of Emporio Peroni in Leeds was celebrated with opportunities for people to win a number of prizes including a VIP night out in the city to a year's supply of Peroni beer.

Promoters of the brew say their 'Salute' team will be visiting Leeds's most stylish venues and offering people the opportunity to try a bottle of Peroni and inviting people to participate in the Peroni style profile quiz.

Richard Walker, Peroni Nastro Azzurro UK Brand Manager said: "We're delighted to be officially launching Peroni in Leeds. Emporio Peroni will create intrigue and excitement amongst shoppers and beer drinkers alike.

"We want to challenge people's perceptions of traditional beer drinking and position Peroni Nastro Azzurro as an aspirational brand that encompasses style, authenticity and quality. As one of the UK's most stylish cities Leeds was an obvious choice for us to launch in."

Posted: Monday, July 09, 2007

(/www.leedsliveitloveit.com)

NAME : Emporio Peroni

COMPANY : Emporio Peroni

VENUE :
Emporio Peroni
7 King Edward Street
Leeds
LS1

DATE : 6 July 2007 - 12 July 2007

Neil Duerden

After finding the works of Alberto Seveso and Caleb (http://calcreative.blogspot.com/) commented that I should check out the works of Neil Duerden... I found some fantastic photo illustrative works which are intricate and organic.

He's a mixed media artist who combines vector artwork with photography. The colours are vibrant but classy and capture the mood of the photograph. I love the way in one of the photo's below, how the flow of the illustrations work with the fabric but also against it creating some contrast. He obviously has a good eye for composition.

Type Posters

Hey - Has anybody else noticed the large type posters which have been placed around the library at University? Some of them are really good! Worth a look... I hope that they stay around for a while, as it's the first time I have seen any of the School of Design's work being promoted. WHOOP WHOOP!

Sara Singh

She produces free-flowing watercolour art - it's beautiful how she blends very sharp lines with very undefined watercolors. I also love the way she mixes mainstream fashion into her illustrations and can incorporate photos for adverts into her work. They are pretty to look at but there is also an element of intensity. They are quite simple pieces but the composition and colour makes them stand out.

Andrew Zuckerman

New-York based photographer whose work I admire... especially his recent Puma campaign, featuring animals.

I love the way in which he has used certain animals to reflect the trainers personality. The animals and trainer work together in colour and composition. I also know that animals are very difficult to photograph as they move around so much, so I find his work admiring because you can connect with the animals.

Rolex Ads

http://www.rolex.com/en/inside-rolex/rolex-company/visionary-technology/index.jsp

I love the adverts featured on the Rolex wesbite. I find the fact that it's a women's voice as the naration interesting. It makes the watch feel more sexual and the PA quality of her voice address' the target market. The detail which goes into making the advert is as intrigate as the watch mechanisms. The ads have a prestigious feel and one of high quality.

iPod for India

Bangalore-based design agency Redifussion DY&R has devised a simple campaign to market the iPod in India. The concept is to sell the main benefit of the iPod which is that you can take your music with you anywhere you go and however you are travelling. It's not as advanced as the international iPod adverts but it's simplicity sends out a clear message in an emerging market where you need to sell rationally first, before targetting emotions.

The motorbike visual works really well but I think that there is room for improvement with the car.

Creative Directors: Arun Kumar, Minakshi Achan
Art Directors: Samuel Samson, Senda AP
Copywriter: Anto Noval
Photographer: Kumaran