JWT Toronto Ambient Promotion

This ambient promotion, which ultimately has an objective of getting dirty people to think about washing their hands after using the toilet, is a little disgusting, but I like it!

Life sized decals were put over the door on the way out of men's bathrooms. JWT Toronto is drawing attention to hands and germs and things that spread.

Small stickers were placed close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.

Small attention to detail such as where the position of the door knob is in relation to the huge photo makes this ad work, although I don't really know how many guys would actually care!


See; Washyourhands.tv