Volkswagen Campaign

From May 2004

As part of an advertising campaign Volkswagen created a life-sized ice sculpture of their Polo Twist model and parked it outside the Saatchi Gallery in Belvedere Road.

The Polo took around 350 hours to create, and was hand-carved by three sculptors in a freezer at -10 degrees.

The images of the ice car were used in a four-week national press advertising campaign for the Twist - which came with free air conditioning.


A nice piece of ambient media!