Economist
Another clever idea from the Economist! The idea being that if you read the economist your brain will grow... the same as blowing up the balloons. Just wondering whether this was an advertisment or whether the balloons were given away with the economist.
2 comments:
very clever - like much of the economist's work. I would have guessed these would have been given out with the paper, like in uni where you buy the paper cheap and get a free mug etc.
Clear demonstration of using a medium that suits the message!
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