Rolex Ads
http://www.rolex.com/en/inside-rolex/rolex-company/visionary-technology/index.jsp
I love the adverts featured on the Rolex wesbite. I find the fact that it's a women's voice as the naration interesting. It makes the watch feel more sexual and the PA quality of her voice address' the target market. The detail which goes into making the advert is as intrigate as the watch mechanisms. The ads have a prestigious feel and one of high quality.
1 comment:
Just watched the three videos on the Rolex site and was impressed. Some really nice photography and voice over narration. I was unaware of the amount of work that goes into a Rolex. It's details like this that build prestigious brand value that only companies on Rolex's level can hold.
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