iPod for India
Bangalore-based design agency Redifussion DY&R has devised a simple campaign to market the iPod in India. The concept is to sell the main benefit of the iPod which is that you can take your music with you anywhere you go and however you are travelling. It's not as advanced as the international iPod adverts but it's simplicity sends out a clear message in an emerging market where you need to sell rationally first, before targetting emotions.
The motorbike visual works really well but I think that there is room for improvement with the car.
Creative Directors: Arun Kumar, Minakshi Achan
Art Directors: Samuel Samson, Senda AP
Copywriter: Anto Noval
Photographer: Kumaran
2 comments:
Both pretty good but think they should also use someone walking as this is the foremost use of the ipod, it might not be the wisest move showing using the ipod on a bike or car because if you have it on loud and there are sirens you have no chance of hearing them, quite dangerous in that sense. For me i can imagine it on a person or those little taxis that get pulled by bikes or horse, something more related to there lifestyle.
Yeh - I kinda agree but perhaps they wanted to show an affluent India... not a poverty stricken one. There are two sides to the argument. It would be good to see a mixture of the traditional and contemporary.. such as a Rickshaw (the traditional transport). Thinking about it, they should definately have done somevody walking. It would have been a perfect half way between the two.
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