Wednesday, 8 August 2007

Spoofs

I became interested in Spoofs after I came across the Tango advert created by an advertising company in response to Sony's Bravia advert. I have since looked into it further and found out that there was a whole other side to the advertising campaign... there was viral marketing... and even a crap website which is meant to look crap!!! Design is used again and again, but to re-use an idea within a few months is pretty daring... but it works! It's funny how they have changed the Californian scenery for Welsh... slightly degrades the product... but it benefits it because it's ironic and brings the product down to earth. I also think that the fruit works just as well as the balls.

Also added a few others which I found on YouTube.



Sony / Tango - Created by CHI advertising agency (http://www.chiadvertising.com/indexC.htm)

(Bit of info about the Tango campaign:

"We went to Swansea (not San Francisco, like Sony did) and dumped loads of fruit. Then we filmed it.

However, we created much more than just a viral spoof.

We created a fake local community.

Through The 'Swansea North Residents’ Association' website they protested against the damage caused by the Tango film crew. The site was designed and written to be authentic, detailing the devastation caused and encouraging others to join their protest.

We created fake press coverage on other imaginary news sites. As evidence, the residents put photos of the damage on Flickr. And they tried to recoup losses by selling items broken during filming, on Ebay.

We also made sure everybody could watch the ad, providing PSP and iPod versions that could be downloaded and watched anywhere.

All of which proved that you don’t need a big TV budget to have a big impact. A truck full of fruit and some non-traditional online media will do just fine.")



Sony Bravia - Paint Spoof - lol... he sounds sooo much like Gareth from Office. I think that this is hillarious.. shame it can't be put to better use!



M&S spoof - plenty more can be found on youtube!



Citroen - completely stupid... but quite amusing!

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Architecture

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  • Barcelona
  • Split Eye : www.spliteye.com
  • Burj, Dubai
  • Wellington Place, Leeds
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Inspiration & Admirable "things"

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Films

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