Herb Lubalin

An American Graphic Designer born in 1918, died in 1981.

He designed a typeface, ITC Avant Garde. This distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.

Herb’s 'Families' logo was designed in 1980, and I really think that this is a fantastic example of branding / logo design. It's simple but effective, but also clever the way that he has used the word to convey a message. It's the sort of logo which you would want to design yourself... but wouldn't want to copy.