I have seen quite a few pieces of guerilla advertising by mini; the following is one of them. It is an abandoned package at the airport in Johannesburg. The idea of the new mini 'arriving' is taken literally. I would be interested to know if this was just launched in South Africa or whether mini did this around the world. The mini has checked out from the factory and checked in for us to buy.
Guerilla Advertising by Virgin. A comical and intriguing way of advertising showing how Virgin pay attention to detail and are careful with passengers luggage. Not sure whether it is appropriate though because the passengers collecting their bags would already have used Virgin to fly. Perhaps the free advertising gained from this gimmick would spread the word which Virgin want everybody to know. Still, it's interesting!
I found these examples of Guerilla Advertising and Ambient Advertising on somebody else's website which I think are really clever. Some of them use the ordinary to make a clever way of advertising such as the 'tangled' electricity wires or the zebra crossing. These adverts make you see things which we see everyday into something clever and meaningful. The AllBran advert is interesting because it plays on words, but it wouldn't work unless it was on a vehicle such as a lorry... may be interesting to use on a tractor or some other forms of transport which most car drivers find annoying! Farm vehicles could work because bran is a biproduct of grain which is obviously grown and harvested on a farm.
McDonalds guerilla advertising which is a large billboard timedial. When the sun shines, depending on what time it is, it tells you which snack or meal you should eat from McDonalds. Interesting how something can change and communicate depending on what time it is so innocently and historically in a world of digital design where adverts on tv, for example, change depending on the statistics of the audience.
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