ipod ads

Apple continues to inspire and amaze me. They outway any other mp3 player by design. They have become such a global brand and they make technology 'cool'. I remember their TV adverts from only a few years ago; simplistic and colourful, but they have since developed this same concept... the same idea into something more interesting and playful.

The most recent advert reaches out to other music listeners but doesn't exclude anybody.


The latest i-pod advert:



Apple have branched out and they advertise in conjunction with artists such as Paul McCartney and Eminem. I think it's brilliant when their doesn't need to be a message and only the 'look' of an advert and a logo to get the message across.

Eminem with i-pod:

Jennifer Steinkamp

Visual Music

Jennifer Steinkamp is an internationally exhibiting installation artist who works with new media and video in order to explore ideas about architectural space, motion, and perception.


(Aria, 2000, Las Vegas)


(Loop, 2000, Washington DC)

Jennifer Steinkamp uses light projection and music in rooms to create calming and dream-like motions. When taking photos of the art, people position themselves within the frame and they become part of the art, something I'm sure Steinkamp intends.

Many famous artists have used music to put themselves into an emotional state and then their art reflects this, so Steinkamp's work is a progression of this in terms of using music and images together. Her choice in music and image are homogeneous but it would be interesting to see how conflicting music and image would be perceived.



Jennifer Steinkamp, SWELL, 1995, computer generated projection and installation with soundtrack by Bryan Brown, the Musuem of Contemporary Art, Los Angeles




I find the work really mesmorizing. The best art is that which is calming and electrifying at the same time.

To see Dervish in motion:

http://images.google.co.uk/imgres?imgurl=http://www.artsjournal.com/man/images/Steinkamp.jpg&imgrefurl=http://www.artsjournal.com/man/archives20041101.shtml&h=240&w=350&sz=39&hl=en&start=7&sig2=eox_kvuNq_K_11CxqKYX1A&um=1&tbnid=k-YAYHmXunNTYM:&tbnh=82&tbnw=120&ei=wjqXRueCJ6ba0gSUrfjTCg&prev=/images%3Fq%3DJennifer%2BSteinkamp%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DG