Dove

Dove Anti-Advertising Advertising

I know that the Dove Evolution video has been a huge success but I think it's also contributing to an Anti-Advertising phenomenom. They are promoting 'being natural' and saying that there is too much pressure to be 'perfect', but in return they are advertising their own products.

Dove Onslaught is the follow on from the evolution campaign in which a young girl, who is, by all indications, possessed of a healthy self-esteem and free of body-image anxieties, is hit by a media tsunami of images of female "perfection."

The message is "our unnatural, advertising-driven standards of beauty are going to drive our daughters crazy."

Although Dove are promoting a positive message, they are also building their brand at the same time. It may be better if they produced the video/campaign without bringing their name into it.

Sky Movies 'Billboards'

An example of what I think is called 'Anti-Advertising'. Typically, anti-advertising is where people or societies deface adverts as a way of showing that they don't want to be bombarded with adverts but Sky has developed a campaign which I suppose is 'anti-advertising advertising' where they are promoting sky movies by saying that they won't be showing adverts inbetween the movie. They are promoting themselves through an advert even though they are saying no to adverts. Controversial. But don't you think the world looks sooooo boring and mundane without adverts. It made me realise that even though we are faced with adverts everyday... they are interesting and give you something to look at whilst travelling on the bus or train to work! They add colour to our lives. I don't know if I would want to give them up. They make life a little more interesting!

Anti-Advertising 2

Another video I found on Youtube similar to the previous one I posted, although this video is based the the concept that graffiti is bad and that nobody wants it around, and then relating this to advertising. It shows ordinary people in the city trying to make a difference in peoples lives. It reveals interesting facts and I think that the music is really appropriate to the style of video. Although these boards which they have attatched the the TV's may have been taken down the next day, they are trying to prove a point that not everybody wants to see it.

"graffiti research lab, eyebeam and the anti-advertising agency on nyc's graffiti problem inspired by jo lee's abstractor tv, original video by steve lambert, music by ratatat (thanks kenyatta!)"

Anti-Advertising New York

I found this and think it's really interesting how people are so aware of advertising and aware that it bombards our lives. This person pixelates all the TV adverts in New York creating almost a piece of artwork rather than trying to sell us something. It's interesting how the colours from the TV show through the plastic covers showing something eyecatching.