Audi RS 6
I think that this ad campaign is really clever by Audi. I don't know how clear the photo is but basically Audi have placed ads in front of Speed Cameras saying "Say Cheese". (The Audi RS6 is a fast car). The concept behind the ad is clever and humorous. It would be great to see the advert looking more like a road sign though.... don't know about the legitimacy though!
5 comments:
big fan of this advert. wouldn't be suprised to hear in the near future that it has been banned for 'encouraging reckless driving' but as long as it stays put its great. a very clever way of suggesting the impressive performance of a car.
Good use of the enviorment to provoke a message.
nice selection of media and positioning. is this classed as ambient?
I love Audi. Though I feel they haven't been very good at promoting their excellent cars - this is a good 'start' but they need ot be more innovative. Much like BMW, Volvo etc. Surely there's a voice of an Audi wanting to be heard...
its pretty good but not displayed right in my mind, like martin said audi's cars are great and i think even moreso at the moment they are coming into there own, some of there ads are ok but they need more, like honda there ads create a buzz even though the cars arent the best whereas it seems audi are the opposite great cars but needs better advertising.
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