Reusing Design

Guerilla anti-drug campaign for the Berlin Suchthilfe, the Berlin drug awareness organisation. Translation: Not all drugs are as harmless as music.

Whether or not the Berlin Suchthilfe will be taken to court over using the apple ads or not, it's an interesting way of communicating to it's target audience. It's taking a market which has already been cacooned and targetting them by using visuals similar to those which they relate to, to tell a serious message.