After the hype of the Cadbury Gorilla ad, especially on youtube.. comes the spoof! Wonderbra have created this ad based on the Glass and a half full Production, with the tag line 'two cups full of joy'. I think that it is really well 'spoofed' with the colour changing from purple to the Wonderbra yellow and the tagline is very clever also. I love the little thing she does with her nose ('grrrrr') half way through. Works better on the Gorilla though!
These 'fashion' items were on TV the other day and I have managed to find some pictures of them. They are absolutely ridiculous... but soooo Japanese at the same time! They are created by fashion designer Aya Tsukioka and they are clothes or bags which transform to decieve potential criminals. The vending machine starts off as a skirt which unfolds and transforms you into a vending machine. I can see these being used more for fancy dress than to make criminals oblivious to you! The handbag... well, you can just throw it on the floor and it is disguised as a manhole.. with a handle! Interesting... but a little daft.
This makes the advert even more interesting. Nice little film to watch.
I just love this advert. I think that it is really witty and clever. The idea of men being lazy and not wanting to bother with the way they look transfers through to the direction of the advert. Great concept!
I have seen quite a few pieces of guerilla advertising by mini; the following is one of them. It is an abandoned package at the airport in Johannesburg. The idea of the new mini 'arriving' is taken literally. I would be interested to know if this was just launched in South Africa or whether mini did this around the world. The mini has checked out from the factory and checked in for us to buy.
This is a great ad! Brilliant art direction and a complete shock to my system. I know it sounds daft but I wouldn't have thought that Levi's would promote their products to a non british/american society. My nievity I suppose. I couldn't see it at first... you really have to view this image on a large scale to be able to view it properly... ill post a link. It's an absolutely fantastic concept and a great execution. Some great creative thinking going on here.
The copy reads:
Together we welcome the day of victory.
Happy Idul Fitri 1427H.
Idul Fitri is one of the holy festivals of Islam. Millions of people who believe in Islam kneel and offer prayers.
http://adsoftheworld.com/media/print/levis_idul_fitri?size=_original
Guerilla Advertising by Virgin. A comical and intriguing way of advertising showing how Virgin pay attention to detail and are careful with passengers luggage. Not sure whether it is appropriate though because the passengers collecting their bags would already have used Virgin to fly. Perhaps the free advertising gained from this gimmick would spread the word which Virgin want everybody to know. Still, it's interesting!
