Clever Advertising

I found these examples of Guerilla Advertising and Ambient Advertising on somebody else's website which I think are really clever. Some of them use the ordinary to make a clever way of advertising such as the 'tangled' electricity wires or the zebra crossing. These adverts make you see things which we see everyday into something clever and meaningful. The AllBran advert is interesting because it plays on words, but it wouldn't work unless it was on a vehicle such as a lorry... may be interesting to use on a tractor or some other forms of transport which most car drivers find annoying! Farm vehicles could work because bran is a biproduct of grain which is obviously grown and harvested on a farm.

Mini Ad

An advert for Mini Cooper at the Zurich, Switzerland train station. I think this is another clever use of space and the 'poster' is placed in a good location. It shows people climbing into or out of the car, when they are actually entering or exiting the stairs down to the station. I think this would be interesting to see around London or Paris with the tubes... perhaps changing the colour of each. I think it's a really good concept to promote the size of the Mini.

Dove

Dove Anti-Advertising Advertising

I know that the Dove Evolution video has been a huge success but I think it's also contributing to an Anti-Advertising phenomenom. They are promoting 'being natural' and saying that there is too much pressure to be 'perfect', but in return they are advertising their own products.

Dove Onslaught is the follow on from the evolution campaign in which a young girl, who is, by all indications, possessed of a healthy self-esteem and free of body-image anxieties, is hit by a media tsunami of images of female "perfection."

The message is "our unnatural, advertising-driven standards of beauty are going to drive our daughters crazy."

Although Dove are promoting a positive message, they are also building their brand at the same time. It may be better if they produced the video/campaign without bringing their name into it.

Ambient Escalator

Found this on youtube. Another example of ambient media. I like this idea and haven't come across it before. I think it works really well when more than one step is used and it shows almost a poster when you look at it from a certain angle. Depending on the size of the escalator depends on how long the person would see it for. It is a rotating advert.

JWT Toronto Ambient Promotion

This ambient promotion, which ultimately has an objective of getting dirty people to think about washing their hands after using the toilet, is a little disgusting, but I like it!

Life sized decals were put over the door on the way out of men's bathrooms. JWT Toronto is drawing attention to hands and germs and things that spread.

Small stickers were placed close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.

Small attention to detail such as where the position of the door knob is in relation to the huge photo makes this ad work, although I don't really know how many guys would actually care!


See; Washyourhands.tv

Y+ Yoga Center

After seeing the yoga straw posted on Holly Mee's wall I found this which I think it also suitably adapted to promote a yoga centre. As the time changes, the minute and hour hand of which the women's body is split, moves around the the body bends into what might be yoga positions. It promotes the flexibilty and stamina you gain from going to Yoga classes. I like this piece of ambient media but don't know where it would be applied e.g. Would they be given out? Where would they be positioned?

Sky Movies 'Billboards'

An example of what I think is called 'Anti-Advertising'. Typically, anti-advertising is where people or societies deface adverts as a way of showing that they don't want to be bombarded with adverts but Sky has developed a campaign which I suppose is 'anti-advertising advertising' where they are promoting sky movies by saying that they won't be showing adverts inbetween the movie. They are promoting themselves through an advert even though they are saying no to adverts. Controversial. But don't you think the world looks sooooo boring and mundane without adverts. It made me realise that even though we are faced with adverts everyday... they are interesting and give you something to look at whilst travelling on the bus or train to work! They add colour to our lives. I don't know if I would want to give them up. They make life a little more interesting!