Thorntons Billboard

Thorntons produced a billboard of chocolate as a feature ad to promote Easter. The billboard which was positioned at 34 Henrietta Street (facing Covent Garden Piazza) in central London was made by hand by Thorntons’ Master Chocolatier Barry Colenso. The chocolate billboard measured 14.5 feet x 9.5 feet and was the worlds first edible billboard!

Thorntons had the space booked for a whole week but the 390Kg of chocolate was devoured by hungry passers-by in just 5 hours... notably children!

It's interesting how a billboard can be interactive without being digital.. it links in with the McDonalds ad because it it constantly changing without the use of computers or digital technology. The chocolate billboard brought people together and is a form of viral advertising for Thorntons as it was in all the local newspapers and featured in many of the regional papers such as The Times.

Smart Advertising

Smart Brabus Car Advertising.

I saw this and thought it was really provoking and quite comical! It is in Rotterdam. At first he banner looks just like a normal banner on a bridge, but then when the bridge opens it transforms and looks as though the car is leaping into the air like an action shot from a movie!

Although it is only viewable from boat passengers or people on the banks of the river, the viral marketing which would come from the advert would be enough to promote the car.

Anti-Advertising 2

Another video I found on Youtube similar to the previous one I posted, although this video is based the the concept that graffiti is bad and that nobody wants it around, and then relating this to advertising. It shows ordinary people in the city trying to make a difference in peoples lives. It reveals interesting facts and I think that the music is really appropriate to the style of video. Although these boards which they have attatched the the TV's may have been taken down the next day, they are trying to prove a point that not everybody wants to see it.

"graffiti research lab, eyebeam and the anti-advertising agency on nyc's graffiti problem inspired by jo lee's abstractor tv, original video by steve lambert, music by ratatat (thanks kenyatta!)"

McDonalds Advertising

McDonalds guerilla advertising which is a large billboard timedial. When the sun shines, depending on what time it is, it tells you which snack or meal you should eat from McDonalds. Interesting how something can change and communicate depending on what time it is so innocently and historically in a world of digital design where adverts on tv, for example, change depending on the statistics of the audience.




http://www.brainstorm9.com.br

Anti-Advertising New York

I found this and think it's really interesting how people are so aware of advertising and aware that it bombards our lives. This person pixelates all the TV adverts in New York creating almost a piece of artwork rather than trying to sell us something. It's interesting how the colours from the TV show through the plastic covers showing something eyecatching.

CityScape Coat Hanger

For those with money to throw, I have just found the best product to waste your hard earn money with. The Cityscape coat hanger! A set comes with 5 hangers, making you £250 poorer.

They are Laser-cut, then hand finished and varnished. Made from hard wearing multi-laminated Birch ply.

They illustrate the five major fashion and design capitals of the world: London, Milan, New York, Paris, Tokyo.

Source : Sixixis

ADE

I came across the logo for the Amsterdam Dance Event and I really like the fluidity of it. I have seen others like it but this is interesting because of the way each letter uses the letter besides it to form itself. The 'A' and the 'E' also rotate from each other.