Brylcreem 'Effortless' - the making

This makes the advert even more interesting. Nice little film to watch.

Brylcreem 'Effortless'

I just love this advert. I think that it is really witty and clever. The idea of men being lazy and not wanting to bother with the way they look transfers through to the direction of the advert. Great concept!

Guerilla Ad Mini

I have seen quite a few pieces of guerilla advertising by mini; the following is one of them. It is an abandoned package at the airport in Johannesburg. The idea of the new mini 'arriving' is taken literally. I would be interested to know if this was just launched in South Africa or whether mini did this around the world. The mini has checked out from the factory and checked in for us to buy.

Levi Ad

This is a great ad! Brilliant art direction and a complete shock to my system. I know it sounds daft but I wouldn't have thought that Levi's would promote their products to a non british/american society. My nievity I suppose. I couldn't see it at first... you really have to view this image on a large scale to be able to view it properly... ill post a link. It's an absolutely fantastic concept and a great execution. Some great creative thinking going on here.

The copy reads:
Together we welcome the day of victory.
Happy Idul Fitri 1427H.

Idul Fitri is one of the holy festivals of Islam. Millions of people who believe in Islam kneel and offer prayers.



http://adsoftheworld.com/media/print/levis_idul_fitri?size=_original

Virgin

Guerilla Advertising by Virgin. A comical and intriguing way of advertising showing how Virgin pay attention to detail and are careful with passengers luggage. Not sure whether it is appropriate though because the passengers collecting their bags would already have used Virgin to fly. Perhaps the free advertising gained from this gimmick would spread the word which Virgin want everybody to know. Still, it's interesting!

Clever Advertising

I found these examples of Guerilla Advertising and Ambient Advertising on somebody else's website which I think are really clever. Some of them use the ordinary to make a clever way of advertising such as the 'tangled' electricity wires or the zebra crossing. These adverts make you see things which we see everyday into something clever and meaningful. The AllBran advert is interesting because it plays on words, but it wouldn't work unless it was on a vehicle such as a lorry... may be interesting to use on a tractor or some other forms of transport which most car drivers find annoying! Farm vehicles could work because bran is a biproduct of grain which is obviously grown and harvested on a farm.

Mini Ad

An advert for Mini Cooper at the Zurich, Switzerland train station. I think this is another clever use of space and the 'poster' is placed in a good location. It shows people climbing into or out of the car, when they are actually entering or exiting the stairs down to the station. I think this would be interesting to see around London or Paris with the tubes... perhaps changing the colour of each. I think it's a really good concept to promote the size of the Mini.

Dove

Dove Anti-Advertising Advertising

I know that the Dove Evolution video has been a huge success but I think it's also contributing to an Anti-Advertising phenomenom. They are promoting 'being natural' and saying that there is too much pressure to be 'perfect', but in return they are advertising their own products.

Dove Onslaught is the follow on from the evolution campaign in which a young girl, who is, by all indications, possessed of a healthy self-esteem and free of body-image anxieties, is hit by a media tsunami of images of female "perfection."

The message is "our unnatural, advertising-driven standards of beauty are going to drive our daughters crazy."

Although Dove are promoting a positive message, they are also building their brand at the same time. It may be better if they produced the video/campaign without bringing their name into it.

Ambient Escalator

Found this on youtube. Another example of ambient media. I like this idea and haven't come across it before. I think it works really well when more than one step is used and it shows almost a poster when you look at it from a certain angle. Depending on the size of the escalator depends on how long the person would see it for. It is a rotating advert.

JWT Toronto Ambient Promotion

This ambient promotion, which ultimately has an objective of getting dirty people to think about washing their hands after using the toilet, is a little disgusting, but I like it!

Life sized decals were put over the door on the way out of men's bathrooms. JWT Toronto is drawing attention to hands and germs and things that spread.

Small stickers were placed close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.

Small attention to detail such as where the position of the door knob is in relation to the huge photo makes this ad work, although I don't really know how many guys would actually care!


See; Washyourhands.tv

Y+ Yoga Center

After seeing the yoga straw posted on Holly Mee's wall I found this which I think it also suitably adapted to promote a yoga centre. As the time changes, the minute and hour hand of which the women's body is split, moves around the the body bends into what might be yoga positions. It promotes the flexibilty and stamina you gain from going to Yoga classes. I like this piece of ambient media but don't know where it would be applied e.g. Would they be given out? Where would they be positioned?

Sky Movies 'Billboards'

An example of what I think is called 'Anti-Advertising'. Typically, anti-advertising is where people or societies deface adverts as a way of showing that they don't want to be bombarded with adverts but Sky has developed a campaign which I suppose is 'anti-advertising advertising' where they are promoting sky movies by saying that they won't be showing adverts inbetween the movie. They are promoting themselves through an advert even though they are saying no to adverts. Controversial. But don't you think the world looks sooooo boring and mundane without adverts. It made me realise that even though we are faced with adverts everyday... they are interesting and give you something to look at whilst travelling on the bus or train to work! They add colour to our lives. I don't know if I would want to give them up. They make life a little more interesting!

Thorntons Billboard

Thorntons produced a billboard of chocolate as a feature ad to promote Easter. The billboard which was positioned at 34 Henrietta Street (facing Covent Garden Piazza) in central London was made by hand by Thorntons’ Master Chocolatier Barry Colenso. The chocolate billboard measured 14.5 feet x 9.5 feet and was the worlds first edible billboard!

Thorntons had the space booked for a whole week but the 390Kg of chocolate was devoured by hungry passers-by in just 5 hours... notably children!

It's interesting how a billboard can be interactive without being digital.. it links in with the McDonalds ad because it it constantly changing without the use of computers or digital technology. The chocolate billboard brought people together and is a form of viral advertising for Thorntons as it was in all the local newspapers and featured in many of the regional papers such as The Times.

Smart Advertising

Smart Brabus Car Advertising.

I saw this and thought it was really provoking and quite comical! It is in Rotterdam. At first he banner looks just like a normal banner on a bridge, but then when the bridge opens it transforms and looks as though the car is leaping into the air like an action shot from a movie!

Although it is only viewable from boat passengers or people on the banks of the river, the viral marketing which would come from the advert would be enough to promote the car.

Anti-Advertising 2

Another video I found on Youtube similar to the previous one I posted, although this video is based the the concept that graffiti is bad and that nobody wants it around, and then relating this to advertising. It shows ordinary people in the city trying to make a difference in peoples lives. It reveals interesting facts and I think that the music is really appropriate to the style of video. Although these boards which they have attatched the the TV's may have been taken down the next day, they are trying to prove a point that not everybody wants to see it.

"graffiti research lab, eyebeam and the anti-advertising agency on nyc's graffiti problem inspired by jo lee's abstractor tv, original video by steve lambert, music by ratatat (thanks kenyatta!)"

McDonalds Advertising

McDonalds guerilla advertising which is a large billboard timedial. When the sun shines, depending on what time it is, it tells you which snack or meal you should eat from McDonalds. Interesting how something can change and communicate depending on what time it is so innocently and historically in a world of digital design where adverts on tv, for example, change depending on the statistics of the audience.




http://www.brainstorm9.com.br

Anti-Advertising New York

I found this and think it's really interesting how people are so aware of advertising and aware that it bombards our lives. This person pixelates all the TV adverts in New York creating almost a piece of artwork rather than trying to sell us something. It's interesting how the colours from the TV show through the plastic covers showing something eyecatching.

CityScape Coat Hanger

For those with money to throw, I have just found the best product to waste your hard earn money with. The Cityscape coat hanger! A set comes with 5 hangers, making you £250 poorer.

They are Laser-cut, then hand finished and varnished. Made from hard wearing multi-laminated Birch ply.

They illustrate the five major fashion and design capitals of the world: London, Milan, New York, Paris, Tokyo.

Source : Sixixis

ADE

I came across the logo for the Amsterdam Dance Event and I really like the fluidity of it. I have seen others like it but this is interesting because of the way each letter uses the letter besides it to form itself. The 'A' and the 'E' also rotate from each other.