From May 2004
As part of an advertising campaign Volkswagen created a life-sized ice sculpture of their Polo Twist model and parked it outside the Saatchi Gallery in Belvedere Road.
The Polo took around 350 hours to create, and was hand-carved by three sculptors in a freezer at -10 degrees.
The images of the ice car were used in a four-week national press advertising campaign for the Twist - which came with free air conditioning.
A nice piece of ambient media!
When I saw this building on the News last night I had to put it into my Blog. The building itself is a bit of an eye sore but by taking a section of the building out of its 'normal' place and rotating it, the buildings personality is completely transformed. The concrete 1960's looking building has been brought forward into the millenium. It's really weird on the eye when you first see it ... it doesn't seem to make sense. I love it! It's so different to anything I have seen before.
------------------------------------------------------------------------
The artwork, called Turning The Place Over has recently been launched and will run until the end of 2008. It is costing £450,000 - with Culture Company paying £150,000.
With thousands of city centre workers using Moorfields station every day, it is likely to be one of the best-viewed Capital of Culture installations.
Described as “the most daring piece of public art ever commissioned in the UK”, it is seen as the jewel in the crown of the 2008 public art programme.
It was organised by the Culture Company and Liverpool Biennial, which was also responsible for bringing Antony Gormley’s “iron men” statues to Crosby beach.
Mr Wilson, one of Britain’s best-known sculptors, is renowned for drawing inspiration from the worlds of construction and engineering, and Turning The Place Over is no exception.
The cut-out, which measures eight metres across, rests on a rotator usually found in the shipping or nuclear industries.
The Culture Company believes “this astonishing feat of engineering will stun audiences. Passers-by will have a thrilling experience as the building rotates above them”.
Lewis Biggs, director of Liverpool Biennial, said: “It is a dream come true to be able to realise this fabulous artwork in Liverpool.
“Turning The Place Over will be remembered and celebrated for as long as people’s jaws are capable of dropping.”
Created by a guy called George. The art takes up to 70 hours to create on a bog standard etch-a-sketch that we all had when we were children!
I appreciate this art because if a mistake is made you cant simply rub it out... it has to be completely erased and you have to start again. Also, by having up and down cursors, to make a diagonal line both knobs must be turned at the same time, meaning great co-ordination is needed.
George concentrates on stars in America so his works are mainly portraiture. The detailing is amazing and he creates proportions accurately.
